A Google Business Profile (formerly Google My Business) is your free business listing on Google that appears in the Map Pack, Google Maps, and Google Search. It displays your business name, address, phone number, hours, reviews, photos, and more. Optimizing your GBP is the single most important thing you can do for local SEO. Local Titan tracks how your GBP ranks for different keywords across your service area, and our review funnel helps you build the review count that Google uses as a ranking signal.